BLUR, “CHEMICAL WORLD” – DWIGHT CLARKE (1993). The hubbub over #normcore and its roots in early ’90s normalcy has got me thinking about a lot of things, mostly whether or not unwashed raw denim is actually better than stone-washed denim. After much research I’ve discovered that: (1.) Damon Albarn is the dreamiest boy ever; (2.) Damon Albarn always wears stone-washed jeans; (3.) Damon Albarn is dreamy in part because he wears stone-washed jeans; therefore (4.) stone-washed denim is better than raw denim. “Chemical World” is but one fine example of these results – pretty much any video from Blur’s Britpop phase will provide further proof that faded straight leg jeans are the key to success, beauty, and happiness (even Graham Coxon is having a good time in his). This has me rethinking everything I’ve ever believed in life, including how I feel about piercing my ears and wearing chokers.
: ONE - PERCENT : JIHAD . 